Purple Toothpaste
Purple Toothpaste
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Powered by Colour-Correcting Technology
V34 Colour Corrector Serum works like a concealer for your smile. Its purple-toned formula is designed to temporarily neutralise the appearance of yellow tones on the tooth surface, helping teeth look brighter, fresher and visibly whiter after use.
Because the effect is created through colour correction rather than bleaching, V34 offers a peroxide-free, non-invasive way to give your smile a quick brightening boost whenever you need it.
- Helps neutralise the appearance of yellow tones
- Peroxide-free, non-invasive brightening
- For longer-lasting whitening, pair with our PAP+ range
How does V34 Colour Corrector work?
How does V34 Colour Corrector work?
V34 uses purple colour-correcting technology to temporarily neutralise the appearance of yellow tones on the surface of your teeth.
Think of it like a concealer for your smile — the purple pigments help visually balance warmer tones, making teeth appear brighter and whiter without bleaching.
The effect is temporary and can be reapplied whenever your smile needs a quick boost. Individual results may vary.
How and when should I use V34 Colour Corrector Serum?
How and when should I use V34 Colour Corrector Serum?
For the best result, apply a small amount of V34 directly to your teeth using a soft-bristled toothbrush or cotton swab.
Gently polish the serum over the areas where yellow tones are most noticeable for around 30 seconds, then wipe away any excess or rinse lightly with water if needed.
V34 is ideal before going out, taking photos or whenever you want your smile to look instantly brighter. Reapply as needed.
What's included
What's included
1 × V34 Colour Corrector Serum
Net Contents: 30 ml / 1 fl oz
What’s inside the formula?
What’s inside the formula?
V34 combines colour-correcting pigments with a smooth, easy-to-apply serum base designed to sit on the tooth surface and temporarily reduce the appearance of yellow tones.
Full Ingredients
Glycerin, Aqua/Water, Sorbitol, Hydrated Silica, Xylitol, Polysorbate 80, Cellulose Gum, Mentha Piperita (Peppermint) Oil, Phenoxyethanol, Sucralose, Tetrasodium Pyrophosphate, CI17200/D&C Red No. 33, CI42090/FD&C Blue No.1, Ethylhexylglycerin.
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iD Stain Whitening Mouthwash
Purple Toothpaste
Why Purple?
It comes down to simple colour theory.
Purple sits opposite yellow on the colour wheel, which means it can help visually neutralise yellow tones. V34 uses this principle on the surface of your teeth to temporarily reduce the appearance of warm, yellow undertones.
Think of it like purple shampoo, but for your smile — a quick colour-correcting step that helps teeth appear brighter, fresher and whiter without bleaching.
The Purple That Makes Yellow Look Less Yellow
V34 uses a carefully balanced deep violet tone designed to visually counteract yellow undertones on the surface of your teeth.
Instead of bleaching, the serum works like a temporary colour corrector — helping conceal the appearance of yellow staining and giving your smile an instant brighter-looking boost.
No harsh whitening process. Just smart colour correction, right on the tooth surface.
Your 30-Second Brightening Boost
V34 is designed for those moments when you want your smile to look brighter — fast.
Use it as part of your daily routine, just like a colour-correcting concealer for your teeth. In around 30 seconds, the purple formula helps temporarily reduce the appearance of yellow tones for a fresher, whiter-looking smile.
Quick to use. Easy to reapply. Perfect before going out, photos or whenever your smile needs a boost.
See the Difference in Seconds
Yellow tones can make your smile look duller than it really is. V34 uses purple colour-correcting technology to temporarily neutralise those warm undertones on the tooth surface, helping your teeth appear instantly brighter and whiter.
No bleaching. No complicated routine. Just a quick colour-correcting boost when you want your smile looking its best.
HOW TO USE V34
A quick 30-second step for an instantly brighter-looking smile.